Changing Career Trends

Released on = November 20, 2006, 8:28 pm

Press Release Author = LSK

Industry = Small Business

Press Release Summary = How Two Car Salesmen From Georgia Took a Wrong Turn and
Found a New Career

Press Release Body = With the economy slowing and many young professionals
scrambling to maintain their positions in corporate America, a new trend seems to be
on the rise. It is the increasing volatility of people\'s job security and the ever
present threat of losing their corporate identity through a vanishing \"job
description\". As two young car salesmen in Georgia discovered, even a wrong turn in
one\'s career path can lead you down the right road.

When Dennis Kozakoff and Micheal Courtney found themselves unemployed, they both
responded to an add for new car salesmen at a local dealership. They had no idea
that through a series of unfortunate events, they would end-up in business together.
After spending roughly 2-weeks at the dealership and making less than $135, the two
Georgia boys decided to take matters into their own hands, and practically overnight
created a high-end residential painting service company known as Castle Concepts.

Micheal recalls \"We spent several days at lunch, discussing and planning what
direction we wanted to go if we had to leave the car business. The car market
seemed dead and at our location and the possibility of increasing sales looked
bleak. We finally settled on residential services such as painting because we both
had experience at it and we knew we could sell both the services and ourselves.\"

Through research and a limited knowledge of ecommerce and Internet marketing, Dennis
was able to make Castle Concepts into a brand name, recognized in Georgia as being
one of the highest quality painting services in the state today. Says Dennis \"It
was vital to our own financial survival that we pushed the envelope with marketing
ads and campaigns to keep our company name out in front of consumers until they
thought of us first when they talked about painting their houses, apartments or
condos.\" When asked where they saw themselves in 5 years from now, Dennis responded
\"Long term, we hope to sell this business for a tity profit and move into a
different business venture. Maybe by then we\'ll try out luck at selling cars
again!\"

-LSK

Web Site = http://

Contact Details = 3268 Berkshire Flat Court
Marietta, GA 30066-8730
770.977.4890
improveyourself@bluebottle.com

  • Printer Friendly Format
  • Back to previous page...
  • Back to home page...
  • Submit your press releases...
  •